751 Beijing International Design Festival
MOTION DESIGN | EVENT DESIGN |
MOTION DESIGN | EVENT DESIGN |
The Beijing 751 International Design Festival's visual identity, inspired by the universal force of gravity, stands as a bold interpretation of heritage and continuity. Through the adept use of blue, grey, and pink blocks, the design layers history with the future, creating a visual narrative that is both profound and innovative. This approach not only showcases a dynamic interplay of geometry and depth but also cleverly employs varying block sizes to signify the weight of each message, embodying the festival's theme of 'return' and 'heritage'. The design's ability to bind elements with symbolic gravity, ensuring a cohesive visual impact, distinguishes it from others. It's a testament to how design can encapsulate cultural significance, making the Beijing 751 International Design Festival's identity not just visually striking but also intellectually stimulating.
北京751国际设计节的视觉形象受到万有引力的启发，是对传承和延续的大胆诠释。通过熟练使用蓝色、灰色和粉色块，设计将历史与未来层层叠加，创造出既深刻又创新的视觉叙事。这种方法不仅展示了几何和深度的动态相互作用，而且巧妙地使用不同的块大小来表示每个信息的重量，体现了节日的主题“回归”和“遗产”。该设计将元素与符号重力相结合的能力，确保了一个有凝聚力的视觉冲击，将其与其他设计区分开来。这证明了设计是如何封装文化意义的，使北京751国际设计节的身份不仅在视觉上引人注目，而且在智力上也令人振奋。
